Fashion & Lifestyle Photographer — Art Director
I didn’t start with photography. I started with a bandana.
In 2018, I created my first pieces, a small brand born from the idea that a simple accessory could carry a sense of freedom. To give them a visual identity, I began organising shoots, directing models, shaping light, building a brand image from scratch. Photography became the natural extension of that process.
For three years, I photographed my bandanas with models, in nature, in movement, in sunlight. And slowly, something shifted. Models began contacting me for their portfolios. Young designers reached out. Then international brands like Jeffrey Campbell and Poppy Lissiman trusted me with their campaigns.
I didn’t learn photography in a school or an agency. I learned it by creating worlds, scouting, casting, styling, directing, producing, until the image felt true.
Today, I work between the Atlantic coast and the South of France. My approach is instinctive and cinematic, guided by natural light, organic textures and a contemporary sense of presence. Every project I take on, I direct fully: concept, moodboard, casting, styling, locations, production and final delivery. One creative partner, from the first idea to the final image.
Working with models is essential to me. Beyond campaigns, I’ve created portfolio images for talents represented by international agencies, photographs that became their main images, seen daily by casting directors around the world. This refined something fundamental in my work: the ability to reveal a person, not just pose them.
For international brands, I offer full productions from France. You send the pieces. I build the universe around them, in natural locations across the country or abroad, and deliver images that make people want to belong to your brand.
In parallel, I develop my personal universe through SouldlroW, my artist studio where I create contemplative photography inspired by nature, along with artisanal textile pieces. It’s where my eye rests when no brief exists: light on water, the geometry of a petal, the silence of an open horizon. This same sensitivity, the way I see the world when I am completely free, is what I bring to every shoot.
Based in France — Working Worldwide
